Zenithorial/All About Length-Tent @ Central World, February 22, 2007 ,18.30

Please see a full collection here

ZENITHORIAL, All About Length, by Adisak Rojsiriphan. Zenithorial were taking new approached to fashion in ELLE Fashion Week 2007 Spring & Summer at Central World, in the summer clothing collection, under a concept called ‘All About Length.’ There were many approached to the art of lengthen, such as arm, length of body, length of trousers in various creative ways. The variation from extreme long to extreme short, and also stressed more on tone of white, black, red, in graphic design patterns, which were different from his previous collections.

According to Adisak Rojsiriphan, ‘After I heard the news that ELLE Magazine of Thailand was bringing ELLE Fashion Week twice a year, I was thrill. We used to design fashion for male only, but since we introduced our new line of clothing for female; first time at ELLE Fashion Week, we received such a warm welcome from our clients. I think it might have been that we designed clothing for everyday wear, which we stressed more on ‘Life Style’, which were readily accepted well by most people. We designed clothing mainly for 2 seasons; our designers were able to cater to both Thai, and overseas clients. As for Zenithorial, our concept for this show, I used fabrics, textures, and colors to come up with our summer collection, and stressed more on liveliness, and in our winter collection, we used gray tone. As for ELLE Fashion Week 2007 Spring & Summer at Central World, we were honored to be invited to be the first designer for the show, therefore wanted to have something special to surprise everyone.’

A special thanks to Mr. Nattawat (Jade) Chearananta, at ThaiCatwalk.com, Photographer and writer in Thai language for Event.